The only other match announced for the upcoming pay-per-view as of right now is The Fiend Bray Wyatt challenging Seth Rollins for the Universal Championship.
Both championship matches are currently set to take place inside Hell In A Cell.
The Fiend is probably the hottest thing in wrestling now, and is subsequently heavily featured on the promotional material for the upcoming pay-per-view.
Fightful shared the following official poster for Hell In A Cell which features Bray Wyatt’s two personas
Official poster for Hell in a Cell. pic.twitter.com/B7HHVL6amq
— Fightful Wrestling (@FightfulWrestle) September 20, 2019
The Fiend is also heavily featured on the following awesome commercial that WWE sent to pay-per-view providers.
Official Hell In A Cell commercial sent to PPV providers. pic.twitter.com/heVjjPNdpT
— HeelByNature.com (@HeelByNatureYT) September 20, 2019
WWE is criticised for not ‘striking while the iron is hot’ and capitalising on a superstar’s momentum and popularity.
However, one cannot criticise them for their use of The Fiend. They clearly understand that many people are invested in Bray Wyatt’s character and have used him to promote the pay-per-view.