In a story that could have far wider reaching implications than first meets the eye, it has come to light via WrestlingNews.com that All Elite Wrestling LLC filed for a number of trademarks on November 5, including:
- AEW Double Or Nothing
- AEW All Out
- Tuesday Night Dynamite
- ALL OUT
- Double Or Nothing
- All Elite Wrestling
As should be evident from the names registered, All Elite Wrestling LLC is directly linked to The Young Bucks, Cody, etc, with several of the trademarks appearing to suggest a full-time follow up to All In.
A number of the names registered could be the title of the All In sequel, whereas Tuesday Night Dynamite looks very much like a proposed weekly television show.
Even more interestingly, the Florida-based All Elite Wrestling LLC’s registered address is TIAA Bank Field, home of the Jacksonville Jaguars.
Jaguars co-owner Tony Khan, son of billionaire Shadid Khan, is one of the names that has being mentioned as involved with the group. It had previously been reported that Khan was working with Chris Jericho and Jim Ross on launching a new promotion, which was denied by all involved.
The filing of these trademarks appears to suggest that the story has merit. It is our understanding that Khan, Ross and Jericho have combined forced with The Elite to launch a promotion with the financial clout to realistically challenge WWE’s dominance of the market.
There are other signs that this is more of a done deal than has been let on. The Elite group announced their final Bullet Club shirts recently and several of the members are free agents in January. The faction has said repeatedly that they will stick together regardless of where they end up. Jim Ross is currently under contract with WWE but he too is free as of April.
WrestleTalk can exclusively reveal via our industry sources that at least two WWE main roster stars have been informally approached about signing with the new group once their contracts expire. We understand that both have provisionally accepted the proposed deal and will depart WWE in April at the latest.
Furthermore, our sources note that although the trademarks have been registered, the confirmation of the deal relies on the proposed promotion getting a financially worthwhile television or streaming deal and should only be considered “50/50” at this stage.
What do you think of the proposed promotion? Will WWE finally have a legitimate rival in the marketplace? Let us know in the comments.