WWE Files Interesting New Trademark Related To Next In Line Program

WWE Files Interesting New Trademark Related To Next In Line Program WWE

WWE has filed an interesting trademark, this time related to one their college athlete recruitment program, Next in Line.

According to the filing, WWE is filing a trademark for the term ‘WWE RUSH’ related to an upcoming program for their recruitment class including education and events.

The filing notes the trademark under the categories of 100: Miscellaneous, 101: Advertising and Business and 107: Education and Entertainment.

As previously touted by Triple H, WWE’s Next In Line (NIL) program supports collegiate athletes to explore their options beyond their college careers.

It seems now WWE will be formalizing their training and education program including perhaps expanding to include college athletes via an online community.

The filing notes the purpose is:

“Organizing and conducting a program to enhance the use of student athletes’ names, images, and likenesses (NILs); Organizing and conducting collaborative partnerships with student athletes for brand building, training, development, education, communications, promotion, and community relations services; Entertainment services, namely, organizing and conducting an array of sports entertainment events rendered live and recorded for the purpose of distribution; Organizing and arranging of exhibitions and events for sports and entertainment purposes; Entertainment services, namely, provision of information and news about sports, entertainment and general interest rendered live and through broadcast media including television and radio, and via the internet or commercial online service; Providing information in the fields of sports, entertainment and general interest via an online community portal; Providing a website in the field of sports, entertainment and general interest.”

You can see a full list of the WWE trademark filings from 2022 by clicking here. 

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2 years ago by Amanda Savage



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