WWE has taken to its official website to celebrate the success of the SummerSlam pay-per-view and how it broke several records.
The show, main evented by Roman Reigns defending the Universal Championship against John Cena, was, according to WWE, the most-viewed and highest-grossing SummerSlam event of all time.
STAMFORD, Conn., August 24, 2021 – Following a weekend of record-setting metrics, WWE (NYSE: WWE) delivered the most-viewed and highest-grossing SummerSlam in the company’s history.
- More people watched Saturday’s event live across Peacock and WWE Network than any other SummerSlam in the company’s history. The seven-figure global audience marked a 55% increase over 2020 and a 29% increase over 2019;
- The sell-out crowd of 51,326 broke SummerSlam records for indoor attendance and gate receipts. With tickets purchased by fans from all 50 U.S. states, Saturday’s live gate was more than four times greater than the last SummerSlam held with fans in attendance in 2019;
- Merchandise sales posted an increase of 155% over 2019;
- SummerSlam set a new sponsorship record, growing by 25% vs. 2019 and 18% vs. 2020;
With more than four million views, Brock Lesnar’s return became WWE’s most-watched Instagram video of all-time – surpassing the video of John Cena’s return at Money In The Bank. In total, SummerSlam videos generated more than one billion views across all WWE social platforms during the week.
Other big matches advertised for the show were Bianca Belair vs Sasha Banks (which didn’t happen as Becky Lynch returned as the “last-minute” replacement for Banks), Bobby Lashley vs Goldberg, RK-Bro vs AJ Styles & Omos, and Edge vs Seth Rollins.