WWE ‘Will Be Taken To New Level If Strategic Media Company Buys It’ Says Anthem CEO

WWE ‘Will Be Taken To New Level If Strategic Media Company Buys It’ Says Anthem CEO WWE

The rumours of a potential WWE sale has been the talk of the wrestling world since Vince McMahon returned to the company two weeks ago.

There have been numerous media companies that have been reported to be interest in buying the company, including NBCUniversal and Disney.

WWE wouldn’t be the first wrestling company to be bought buy a media company, with Anthem Sports purchasing a majority stake in IMPACT Wrestling.

Anthem Sports CEO Leonard Asper spoke to Bloomberg about the potential WWE sale, noting that WWE will be ‘taken to a new level’ if they are bought by a media company.

He said:

“We’re watching it closely. It’s a hot area right now and I’m glad we’re in it. It is the example of a multi-headed beast and in a great way. They sell their content to third parties, they have their own direct to consumer app, they have their own free distribution of content. It’s one where the talent drives a lot of what the success ratio is.

“All Elite Wrestling came along and bought a bunch of wrestlers from WWE. There is a little bit of talent war going on there. I think whoever buys WWE, they will probably take it to a new level, especially if they are a strategic media company. Amazon, Disney, they have a whole ecosystem of how to build revenue from content.

“If private equity guys want to buy it, it’s going to get cost cuts and that usual thing, they’ll leverage up and do what they do. If a strategic media company buys it, I’d back that strategic media company because that’s a great franchise.”

There have been numerous reports of interested parties in WWE, including Comcast, Disney, Saudi Arabia’s Public Investment Fund and even Shad and Tony Khan.

You can keep up with all the latest on the potential WWE sale at this link.

transcription via Fightful

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2 years ago by Connel Rumsey

@connel1405

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