WWE Parent Company TKO Appoints New Executives

TKO Group Holdings/WWE

TKO Group Holdings, the parent company of WWE, has appointed two names to high-level executive roles within the company.

The latest appointments come after the hiring of a new name for the role of Senior Vice President of Government Affairs.

Joining the SVP team, according to a report from Deadline, is Sana Shuaib as Senior Vice President of Partnership Marketing & Digital.

Shuaib joined TKO Group, having previously served as SVP, Partnership Marketing, Integrated Marketing Solutions & Commercial Insights for Major League Soccer and Soccer United Marketing.

Her new role will see her “lead end-to-end marketing and commercial strategy for all partnerships across TKO’s global sports and entertainment portfolio, including UFC, WWE and PBR” according to Deadline.

She will also be responsible for establishing new business partnerships and “renewing existing brand relationships.”

Brit Santypal has also been appointed SVP, Operations, having been a part of the UFC and TKO Global Partnerships team for more than a decade.

Santypal will “oversee the Revenue Strategy and Marketing Solutions teams” in the SVP role.

The role will see Santypal work to refine “all aspects of global partnerships operations and driving strategic initiatives across the business.”

It was previously reported that an apparent “TKO policy” has had an impact on the morale of WWE staff.

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• TKO Group Holdings
• Brit Santypal
• Sana Shuaib
• wwe
• TKO
• TKO Group

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