New Multi-Year WWE Partnership Announced

WWE

A new partner for WWE has been announced, with parent company TKO revealing an official partnership for the company.

TKO has announced a strategic partnership with Ram, who will now become the “Official Trick Partner” of WWE, UFC and PBR.

This multi-year agreement will see these partnerships begin in January 2026, with Ram to be integrated within major live events across all three brands.

The statement released by TKO states that Ram will maintain a “significant presence” across SmackDown and Premium Live Events, with Ram to be a presenting partner of Royal Rumble 2026.

TKO announced the following details on Ram’s partnership with WWE:

Elements of the partnership include:

– Brand Integration at live events, broadcasts, and digital platforms across WWE, UFC, and PBR.

– Exclusive Ram-branded content featuring athletes and personalities from all three brands.

– Fan engagement opportunities, including VIP experiences and interactive activations at major events.

As the Official Truck Partner of WWE, Ram will maintain a significant presence across Friday Night SmackDown and various Premium Live Events, including WrestleMania® and SummerSlam®, beginning with its first major activation at Royal Rumble® in January 2026, where it will serve as a presenting partner of the PLE.

You can read the full statement at this link.

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