WWE Files Trademark For Potentially Returning Event

WWE

WWE has filed a new trademark application for a rumored NBC prime-time special that will likely be airing later this year.

It was recently reported that WWE would be bringing back the Saturday Night’s Main Event name with a view to air the show on NBC in December.

Earlier this month, it was also reported that tickets were expected to go on sale this Friday, September 13 although the venue for the taping wasn’t known.

On September 9, 2024, WWE filed a trademark application for the term “SATURDAY NIGHT’S MAIN EVENT” with the United States Patent & Trademark Office.

The filing, under US Serial Number 98741576, listed the application as falling under the Goods and Services category of:

Clothing, namely, tops, shirts, jackets, sweatshirts, hoodies; outerwear, namely, coats; bottoms, pants, shorts, underwear, dresses, pajamas, lingerie, clothing ties, scarves, gloves, swimwear; Halloween and masquerade costumes; footwear, namely, shoes, sneakers, slippers, flip flops, boots; headwear, namely, hats, caps; wrist bands as clothing; bandanas

WWE currently holds the trademark for “SATURDAY NIGHT’S MAIN EVENT” from a previous filing in September 2018, related to:

Entertainment services, namely, a show about professional wrestling; entertainment services, namely, the production and exhibition of professional wrestling events rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing and staging sporting events in the field of wrestling for wrestling fan club members; providing online newsletters in the field of sports entertainment; online journals, namely, blogs in the fields of sports entertainment

Saturday Night’s Main Event was a series of specials produced by the then-WWF starting in May 1985 and running until October 1992.

It would be revived in March 2006 and would run through to Saturday Night’s Main Event XXXVI in July 2008.

AEW has also recently filed a trademark application for a potential new show or event with the term “AEW: SHOCKWAVE” being submitted to the USPTO.

Tony Khan was asked about the trademark application during the AEW All Out post-show media scrum.

WrestleTalk has a tracker for all the trademark applications filed by both AEW and WWE which can be found here.

We will provide updates for both WWE Saturday Night’s Main Event and AEW: Shockwave as they emerge.

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• Saturday Night Main Event
• trademark
• NBC
• wwe

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