WWE Files To Trademark Blake Monroe Nickname ‘The Glamour’ Ahead Of SmackDown Debut

Published: May 20, 2026 by Liam | Last Updated: May 20, 2026 by Liam

Liam has been reporting & analyzing wrestling news for over eight years, and is currently the Managing Editor at WrestleTalk.com. Immersed in wrestling for 18 years, he has over 11,000 published articles in addition to leading and overseeing WrestleTalk.com's coverage.

WWE Files To Trademark Blake Monroe Nickname ‘The Glamour’ Ahead Of SmackDown Debut

Ahead of Blake Monroe making her SmackDown debut, WWE has now filed to trademark her nickname, ‘The Glamour.’

For the past few weeks on SmackDown, videos have been airing to announced the arrival of former NXT Women’s North American Champion Blake Monroe “coming soon” to the WWE main roster, though an official debut date has yet to be confirmed.

On May 19, WWE filed to trademark ‘The Glamour’ with the United States Patent & Trademark Office with the following description:

Entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment

Monroe has used ‘The Glamour’ nickname since joining WWE as well as before signing wiht the company, including her time in AEW as Mariah May.

Blake Monroe WWE SmackDown Plans

Blake Monroe could come into the WWE SmackDown women’s division as a contender for the Women’s United States Championship currently held by Tiffany Stratton.

There are some definite similarities between the characters of Monroe and Stratton that WWE could play into during their feud, with the potential difference maker being Monroe’s willingness to go to the dark side, which is something we’ve never really seen from Stratton.

That could be what gives Monroe the edge to become the new Women’s US Champion sooner rather than later if that is the direction she goes when she debuts.