
WWE have filed a number of new trademark applications recently, including the independent wrestling name of one half of Pretty Deadly.
On January 14, 2025, it was reported that WWE had filed a trademark application for the term ‘Cenation‘.
Separate applications filings have also been spotted for ‘The Game‘, a term associated with Triple H, as well as the names of NXT stars ‘Brooks Jensen’, and ‘Malik Blade‘.
The category for ‘The Game’ is merchandise related, while the other two trademarks relate to “entertainment services, namely wrestling exhibitions and performances by a professional wrestler and entertainer.”
Another trademark that was filed by WWE is for the term ‘Sam Stoker’, again in the “entertainment services” category.
Sam Stoker was the pre-WWE NXT name belonging to the current Kit Wilson, one half of Pretty Deadly.
During their time on the independent scene and into their NXT UK run, Wilson and Elton Prince were known as Sam Stoker and Lewis Howley, respectively.
At the time of writing, it isn’t clear as to how WWE intends to use the ‘Sam Stoker’ trademark – it could just be for archival purposes – however no application for ‘Lewis Howley’ has currently been filed.
WrestleTalk will provide updates should they emerge and maintains a Trademark Tracker which can be found here.
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