WWE Files New Trademark Related To Recently Returning Star

1 week ago by Connel Rumsey

WWE Files New Trademark Related To Recently Returning Star WWE

WWE has filed a new trademark related to a recently returning star, per the USPTO.

In recent weeks on SmackDown, WWE began airing vignettes for the return of the Viking Raiders.

The vignette featured a mysterious woman branding Erik and Ivar with their viking war paint, before ending with the phrase ‘Valhalla Awaits’.

The team returned on the November 11 episode of SmackDown, with the woman being officially revealed as the returning Sarah Logan.

Following Logan’s return, WWE has now trademarked the term ‘VALHALLA’ on November 16, per the United States Patent and Trademark Office.

It is unknown if Valhalla will be Logan’s new ring name, a new team name, or something else entirely.

The following description accompanied the filing:

trademark registration is intended to cover the categories of entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports

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