On December 6, WWE filed an application to trademark ‘WWE THE BUILD TO’. The USPTO filing revealed that WWE intends to use the phrase for ‘entertainment services’, namely a show about pro-wrestling.

The following description accompanied the filing:

IC 041. US 100 101 107. G & S: Entertainment services, namely, a show about professional wrestling; entertainment services, namely, the production and exhibition of professional wrestling events rendered live and through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing wrestling news and information through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing information in the fields of sports and entertainment through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing a website in the field of sports entertainment information

‘WWE The Build To’ is a digital series that is used to showcase rivalries ahead of pay-per-view events. The series premiered in October, focusing on the King of the Ring and Queen’s Crown Tournament finals set for Crown Jewel.

A recent episode focused on Becky Lynch and Charlotte Flair’s feud, ahead of their match at Survivor Series.

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