Ahead of Survivor Series on Sunday (November 21), WWE held an upfront presentation for advertisers.
WWE Chief Brand Officer Stephanie McMahon discussed the company’s ‘massive reach’. She went on to state that 75% of WWE fans fall within the key 18-49 demographic, and that 40% of the audience are women.
Proud of the company’s online prescence, McMahon noted:
“We have massive reach and broad distribution available in over 900 million homes, 180 countries, 28 languages, and — in a non-pandemic era — over 500 live events (per year). That gives us the opportunity to engage with your brand globally, nationally, or locally.
“Nine out of the top 15 most followed female athletes in the world across all social platforms are WWE superstars. We are the number one most followed sports brand on TikTok…We are the number one sports channel on YouTube and the sixth most viewed channel on YouTube all around the world.
“We have a young, diverse fanbase. Over 75% of our fans are in that sweet spot, 18-49. 40% of our audience is women and we over index with both African-American and Hispanic audiences.”
WWE President Nick Khan spoke during the presentation about upcoming stadium events, revealing that WWE increased the number planned for 2022 as he saw a gap in the market.
Also pointing out that WWE is different from other sports leagues because there’s no off-season, Khan said:
“For the first time ever in 2022 we’re going to do five nights at stadiums. Typically Royal Rumble and WrestleMania have been stadium events. We saw a gap in the marketplace where we can do more.
“There’s no other sports-like programming that goes (52 weeks a year), and for our sponsors, it allows you to stay present in the minds of the fans long beyond the end of the NFL season.”
Quotes via Variety.