The XFL has announced a major partnership for exclusive broadcast rights with Disney and ESPN.
Announcing this afternoon via tweet, the XFL has officially announced a multi-year agreement, the official account writing:
“We’re making it official! We’ve formed a multi-year agreement w/@WaltDisneyCo & @ESPN, who will have exclusive broadcast rights for all 2023–2027 game day content, tentpole events & more.
Each season’s 43 games will be aired & streamed across ABC, ESPN, and FX. #DisneyUpfront22”
Not only a Tweet, Dwayne The Rock Johnson also appeared at the Disney upfronts to make the announcement himself according to Variety, saying:
“We have entered into an exclusive multi year deal with our partners with Walt Disney to produce and distribute all of our games.”
And going into further detail about the future of the XFL, Johnson reportedly noted that the games are going to offer a unique attraction, saying:
“[The games are] also going to feature technological innovation designed to create a really unique viewing experience for fans all over the world and advertisers. We are building this brand and your brands we can co-create something that is truly special and iconic.”
Alongside Johnson, business partner Dany Garcia, Chairwoman of the XFL, expounded on the partnership via press release saying:
“Without question, we have long admired Disney’s distinct ability to engage an expansive consumer fanbase across verticals, while also maintaining a deeply authentic, nuanced and heartfelt approach to storytelling much like our own.
“To find a partner that honors our foundation and to be able to root our vision of unwavering passion, accessibility and the future of football with Disney as our home, is a dream come true. We are extraordinarily excited to explore the endless possibilities of this partnership – today is surely just the beginning.”
Garcia is the first woman to own an equal or majority ownership stake in a major professional sports league in the United States as she is co-owners with Johnson and RedBird Capital.
Each season's 43 games will be aired & streamed across ABC, ESPN, and FX. #DisneyUpfront22
— XFL (@XFL2023) May 17, 2022
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