TKO Group Holdings LLC. have announced a first-time sponsor for WWE ahead of the upcoming WrestleMania 40 events.
In 2023, Endeavor announced the merger of WWE and UFC into a new sports and entertainment company called, TKO Group Holdings.
Since then, this new merger have resulted in ground breaking media rights deals for WWE with Netflix and The Rock being appointed to the TKO Board of Directors.
According to the Sports Business Journal, TKO has announced WWE’s first spirits sponsorship with a deal with Sazerac Brands’ Wheatley Vodka.
Under this new deal, Wheatley will become the “Official Vodka for WrestleMania XL,” which will be held on April 6 and 7 at Lincoln Financial Field in Philadelphia.
The deal will also include a number of events for the promotion throughout the next year. The report notes the following:
“Wheatley will also be presenting sponsor of a yet-untitled, six-part content series on WWE social/digital channels featuring WrestleMania headliner Cody “The American Nightmare” Rhodes interviewing other WWE stars. A Wheately-branded tour bus will be in the series.”
WWE has had previous alcoholic beverage sponsorships with different beer brands, including Mike’s Hard Lemonade that will return as a SummerSlam sponsor.
However, this new deal with Wheatley is the company’s first spirits sponsorship.
WWE has announced Cody Rhodes will challenge Roman Reigns for the Undisputed WWE Universal Championship and Seth Rollins will defend the World Heavyweight Championship against Drew McIntyre on WrestleMania 40 Night 2.
For the full lineup for WrestleMania 40, click here.
Want to stay up to date with all the most important Wrestling and WrestleTalk News? Join our newsletter mailing list by clicking here, and selecting your preferences!
Trending
- Spoiler On Released AEW Star Making His Return
- Report: AEW Star Suffers Broken Leg
- Big Change To Cody Rhodes Vs. Logan Paul At WWE King & Queen Of The Ring
- Clarification On Major Upcoming WWE Championship Match?
- Major Change For Upcoming WWE SmackDown
- WWE Bloodline Member Debuts New Look
- AEW Star Reflects On Being Spotted At WWE WrestleMania 40
- WWE Provides Update On Bo Dallas Faction Debut
- WWE Writer Believes Cody Rhodes ‘Didn’t Help Matters’ With Major Segment
- SmackDown Semi-Finals For WWE King & Queen Of The Ring Confirmed