Nia Jax
When?: March (Raw)
How?: This was one of those gradual builds I mentioned at the beginning of the article. Taking place over the month of March on Raw in the build to WrestleMania 34, Nia Jax slowly turned babyface in her feud with Alexa Bliss. Alexa and her buddy Mickie James were caught saying very mean things about Jax behind her back, and she didn’t like that one bit. Jax became a babyface to fight the bullies, and ended up winning the Raw Women’s Championship at WrestleMania 34.
And now?: Nia Jax has become The Big Show of the women’s division, having begun the year as a heel, turned face, heel, face, and heel again, all in the space of 11 months. At the time of writing, she’s inadvertently one of the biggest heels in the business after breaking Becky Lynch’s face.
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