‘Problem’ With AEW TV Viewership Revealed

AEW

AEW is seemingly having difficulty holding onto the younger demographic of viewers that are described as a ‘fickle’ audience.

The May 8 episode of AEW Dynamite seeing a viewership of 711,000 with a 0.24 rating for the 18-49 demographic, according to Wrestlenomics.

The May 11 episode of AEW Collision secured an audience of 378,000 and 0.12 for the 18-49 demographic with that night’s AEW Rampage hitting 324,000 and 0.11.

Dave Meltzer has analyzed the numbers and identified a problem in the 18-34 demographic on Wrestling Observer Radio, saying:

“Rampage actually didn’t fall off a cliff like it did the previous two shows, it wasn’t like there was this mass turnoff except in males aged 18-34, well really 18-34 in total but mostly males aged 18-34.

“In 35-49 more people watched Rampage than they did Collision, for whatever reason.”

If you use this transcription or any portion of it please credit WrestleTalk.com and link to this page.

Meltzer would go on to explore the 18-34 age group more specifically, noting the issues with that demographic, stating:

“The problem with AEW right now is the 18-34, that’s a fickle group that will watch you when you’re hot.

“In 35-49, they’re basically in the ball park of what they’ve been doing for a long, long time but 18-34 is a problem.”

He did have a suggestion as to how to turn the demographic around, adding:

“To change that they have to be cool and they have to be whatever it is.

“They went from 50,000 for Collision to 20,000 for Rampage, so a 60% drop in that demo but in all the other demos there was essentially no drop and actually very slight gains in 35-49.”

If you use this transcription or any portion of it please credit WrestleTalk.com and link to this page.

On AEW Dynamite, the Young Bucks (Matthew & Nicholas Jackson) are on a quest to improve’ the company and have recently ‘fired’ Christopher Daniels.

AEW is currently heading towards Double or Nothing on May 26, 2024, in Las Vegas.

If you use this transcription or any portion of it please credit WrestleTalk.com and link to this page.

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• demographics
• viewership
• Ratings
• AEW

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