The WWE SVP has compared NIL signees to The Bella Twins.
Hanna and Haley Cavinder were part of the inaugural WWE NIL class on December 8, 2021.
The Cavinder Twins are star college basketball athletes and are part of WWE’s NIL (Next In Line) program that was created to pave the way for collegiate athletes to enter the company.
The Cavinders transferred to Miami after playing at Fresno State University and also have 3.8 million followers on TikTok.
Speaking with ESPN, WWE Senior Vice President and head of operations and strategy, James Kimball, commented on the potential success of the twins and how they compare to WWE Hall of Famers The Bella Twins. Kimball said:
“Talk about historical precedence. If the Cavinders ended up even close to a career of the Bella twins, I think everyone would be very happy. We’ve talked about it.”
“That’s what we’re trying to identify. Where’s the potential? Where’s the archetype for these types of talent we’re bringing in? The Cavinders have a great opportunity to become something that really differentiates.”
Speaking about potentially joining WWE in the future, Haley Cavinder commented:
“When that time comes, obviously we will never turn down an opportunity. The WNBA is so exciting, and that’s something we’ve worked for our whole lives. But WWE or another business opportunity could be something in our future as well.”
Addressing the benefits of partnering with the collegiate and social media stars, James Kimball said:
“At the end of the day, when a decision is put in front of them, we feel confident we’re going to have a seat at that table. It’s beneficial for WWE to partner with the Cavinder twins.”
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