According to the United States Patent & Trademark Office, WWE has filed for a new trademark, which seems to be related to The Bella Twins.
On July 21, WWE applied to trademark “BELLA WINE MATCHUPS”. As per the USPTO, the trademark would allow WWE to use the term for “entertainment services”, namely a series focusing on wine.
The following description accompanied the filing:
“Entertainment services, namely, a continuing program about wine, wine pairings, cooking, food, recipes, restaurants, bars, culinary arts, travel, adventure, culture, lifestyles, health, fitness, nutrition and social entertainment events accessible by television, cable, fiber optic networks, wireless networks, satellite, audio video, mobile applications and global computer information networks; providing information via a global computer information network in the nature of a continuing program about wine, wine pairings, cooking, food, recipes, restaurants, bars, culinary arts, travel, adventure, culture, lifestyles, health, fitness, nutrition and social entertainment events; online journals, namely, blogs in the fields of wine, wine pairings, cooking, food, recipes, restaurants, bars, culinary arts, travel, adventure, culture, lifestyles, health, fitness, nutrition and social entertainment events”
Nikki and Brie Bella are wine enthusiasts, often discussing wine tastings on their Bellas Podcast. They launched their wine label, Belle Radici, in 2017 in collaboration with Hill Family Estates and Gauge Branding.
The Bella Twins were inducted into the WWE Hall of Fame during WrestleMania weekend. Both Nikki and Brie have expressed a desire to step back into the ring if Nikki is medically cleared to compete.
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