WWE President Nick Khan discussed figures relating to the WWE Network in today’s (February 3) 2021 Q4 earnings call.
In the call, Khan revealed that 3.5 million paying NBCU Peacock subscribers have watched WWE content on the streaming service since it became the US home of the WWE Network in March 2021.
Matt Belloni previously reported that of the 1.1 million US WWE Network subscribers before the move, 1 million successfully migrated to Peacock following the changeover. This means that 1.5 million Peacock subscribers that didn’t previously have a Network subscription watched WWE content on Peacock in 2021.
Khan also noted that viewership has generally went up relating to specific premium live events, with the 2021 SummerSlam, Extreme Rules, ‘international event’ (Crown Jewel), and Survivor Series all up by at least 20% compared to the 2019 iterations of the same respective events, with the ‘international event’ in particular up 75%.
These numbers are especially impressive, following Comcast recently reporting an adjusted loss of $1.7 billion related to Peacock.
You can read a summary of WWE’s Q4 and full year 2021 financial earnings report here.
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