WWE Hall of Famer Road Dogg has opened up about the positioning of NXT over the years and where he sees the brand now.
The Senior Vice President of Live Events discussed the issue on his Oh… You Didn’t Know? podcast, saying:
“I think NXT is still to this day going through growing pains. I wouldn’t say pains because I think it’s exactly by design, but going through growth spurts…
“They were Black and Yellow to hardcore indie, almost like a Progress or Evolve or whatever with a huge budget.
“There was really a core audience for that. It was like a third brand for a minute.
“Now they’re thinking more like, okay, we should probably get back to it being developmental. They went really hard back on that.
“Now I think they’re trying to find a balance. Went too far this way, went too far this way.
“How can we make the best of both worlds here while still developing young talent and also have a third brand, a third brand that sells merchandise, that sells television rights?
“It’s still developing itself into exactly what it needs to be.”
Shawn Michaels currently oversees the creative aspects of NXT in his role as Senior Vice President of Talent Development Creative.
He had been on the NXT team since November 2018 and became Vice President of Talent Development in September 2021 when Triple H stepped away due to a “cardiac incident”.
NXT has recently seen a number of main roster stars appear on the brand and this will continue with an appearance by Judgment Day being confirmed.
Adam Cole has recently praised WWE NXT Champion Carmelo Hayes on social media following his appearance on both Raw and SmackDown.
Transcript from wrestlingnews.co.
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