AEW Files Trademarks For New Tony Khan Phrase

All Elite Wrestling (AEW) has filed new trademarks for a term recently coined by the company’s President and CEO Tony Khan.

In a recent interview ahead of the SmackDown vs Rampage head-to-head, Tony Khan used the phrase “WYW – Watch Your Wrestling”.

His message was basically watch whatever wrestling you like, and then, in the spirit of competition, he added that people who watch AEW watch it because it’s better.

On October 18, AEW filed to trademark both “WYW” and “Watch Your Wrestling” with the United States Patent & Trademark Office, with the following description for both:

Educational and entertainment services, namely, a continuing program about wrestling accessible by radio, television, satellite, audio, video and computer networks; Entertainment services in the nature of production of television shows and multimedia entertainment content featuring wrestling programs and events; Entertainment services, namely, production and distribution of ongoing television programs in the field of wrestling; Entertainment services, namely, providing ongoing webisodes featuring wrestling via a global computer network; Entertainment services, namely, an ongoing multimedia program featuring wrestling distributed via various platforms across multiple forms of transmission media; Entertainment services, namely, an ongoing series featuring wrestling provided through a global computer network; Entertainment in the nature of wrestling contests; Entertainment services in the nature of live wrestling performances; Providing wrestling news and information via a global computer network.

You can find a list of all trademarks filed by AEW in 2021 at this link.

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