WWE Hall of Famer and NXT producer Shawn Michaels has argued that NXT 2.0 is the only brand in the world producing fresh talent.

Speaking with Jim Varsallone, Michaels explained that he loves NXT because it’s all about passion in the Performance Center. Believing that NXT is a one-of-a-kind brand, Michaels said:

“That’s what’s so exciting and that’s why a lot of us come here to NXT. Because this, for us, is everything that is wonderful and pure about being in WWE. The reason we all got into this. It’s wonderful when you make it to the main brands, when you make it to SmackDown or you make it to Raw. But then it becomes business and it’s about the whole altering of your life. This is before it gets to be that business aspect. Where it’s fun, it’s passionate, it’s all about the love of doing this and getting out and performing.”

“Now I recognize right now that one of the cool buzz words in this business is, ‘we’re producing new, young, fresh superstars.’ And they’re actually people that have been around this job for 10 or 15 years and they’re just now making it onto television.

“We are the only brand in the entire world that is bringing, real true-to-life, young, fresh men and women, that are going to be the stars of Raw and SmackDown in the next 5 to 10 years. It’s just that simple.”

Earlier this year, NXT notably received a reboot, now focusing on training younger athletes, opposed to tenured ex-independent stars. WWE has now announced an NIL collegiate athletics program, which will have huge implications for WWE’s recruitment process.

Michaels recently provided an update on Triple H, who has been recovering from a ‘cardiac event’ he suffered in September.

Quote via WrestlingInc. 

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• talent
• brand
• shawn michaels
• nxt

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