WWE Files Three Trademarks, Including ‘Butch’

WWE filed to trademark three terms on March 10, including ‘Butch’, the new ring name for Pete Dunne.

Per the USPTO, WWE filed to trademark not only ‘Butch’ but also ‘Lockup’ and ‘Moonsault’ on March 10. March 10 was the day before last week’s SmackDown show, meaning WWE had Butch in the works for at least a day prior.

WWE recently announced a series of NFTs under the name ‘WWE Moonsault’, which is the name filed for on March 10. No word yet on what ‘Lockup’ will be used for, though the description also references NFTs, similar to Moonsault’s description.

The full descriptions read as followed:

Mark For: BUTCH trademark registration is intended to cover the categories of entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment.

Mark For: MOONSAULT trademark registration is intended to cover the categories of entertainment services, namely, a continuing program about sports and entertainment accessible by means of television, satellite, audio, video, web-based applications, mobile phone applications and computer networks; entertainment services, namely, television shows about sports, entertainment and general interest rendered live and through broadcast media including television and radio, and via the internet or commercial online service; entertainment services, namely, the production and exhibition of professional wrestling events rendered live and through broadcast media including television and radio, and via the internet or commercial online service; entertainment services, namely on-going reality based television programs rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing entertainment and sports news and information via a global computer network or commercial online service; entertainment services, namely, provision of information and news about sports, entertainment and general interest rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing information in the fields of sports, entertainment and general interest via an online community portal; providing a website in the field of sports, entertainment and general interest; fan club services, organizing and staging events with fan club members, promoting the interest and participation of fan club members, and providing an online community forum for fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the fields of sports entertainment; entertainment and educational services, namely, ongoing multimedia programs in the field of general human interest, distributed via various platforms across multiple forms of transmission media; providing entertainment information regarding ongoing television programs via a global computer network; production of television programs; production of multimedia programs; minting, creation, promotion and distribution of non-fungible tokens (nfts) using blockchain technology; providing an online marketplace for buying and selling of non-fungible tokens (nfts) and digital assets.

Mark For: LOCKUP trademark registration is intended to cover the categories of entertainment services, namely, a continuing program about sports and entertainment accessible by means of television, satellite, audio, video, web-based applications, mobile phone applications and computer networks; entertainment services, namely, television shows about sports, entertainment and general interest rendered live and through broadcast media including television and radio, and via the internet or commercial online service; entertainment services, namely, the production and exhibition of professional wrestling events rendered live and through broadcast media including television and radio, and via the internet or commercial online service; entertainment services, namely on-going reality based television programs rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing entertainment and sports news and information via a global computer network or commercial online service; entertainment services, namely, provision of information and news about sports, entertainment and general interest rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing information in the fields of sports, entertainment and general interest via an online community portal; providing a website in the field of sports, entertainment and general interest; fan club services, organizing and staging events with fan club members, promoting the interest and participation of fan club members, and providing an online community forum for fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the fields of sports entertainment; entertainment and educational services, namely, ongoing multimedia programs in the field of general human interest, distributed via various platforms across multiple forms of transmission media; providing entertainment information regarding ongoing television programs via a global computer network; production of television programs; production of multimedia programs; minting, creation, promotion and distribution of non-fungible tokens (nfts) using blockchain technology; providing an online marketplace for buying and selling of non-fungible tokens (nfts) and digital assets.

Pete Dunne’s name change caused a lot of backlash from fans who had been watching the Bruiserweight in NXT and even before, with some backstage claiming that ‘something dumb’ would be happening.

You can see all WWE trademark filings for 2022 so far at this link.

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