5 Ways A WWE Sale Could Affect The Product

More Interpromotional Stuff

Thanks to the MCU, which pretty much dictates the direction of all popular culture at the moment, media companies are really big on two things: making us care about obscure characters we’ve never heard of before, and cross-promotional media.

While WWE has historically been pretty insular, refusing to work with other promotions for fear of accidentally putting them over (Impact is one crossover pay-per-view away from dominating all of wrestling, I swear), other companies might welcome the opportunity to create a “wrestling multiverse” of sorts.

While AEW is already kind of trying to do this, their execution leaves a lot to be desired, often leaving more casual audiences (and even some hardcores) confused and irritable.

A company like Disney, that specializes in making audiences care about its IP, would be far better at telling the average fan why they should care about that coin drop sound effect they just heard.

1 year ago by Ryan Coogan

@theothercoogan

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