Report: Endeavor Rival Bidder For WWE Acquisition Revealed

WWE

More behind-the-scenes details have emerged on the WWE sale to Endeavor, and the announcement about a merger with UFC.

As confirmed on Monday (April 3), Endeavor has purchased WWE and will merge it into one sports and entertainment company with the UFC.

Following the announcement, Endeavor president Mark Shapiro has spoken with Puck, about the process that led to the merger.

Shapiro told Puck that he didn’t know about this deal until Saturday (April 1). It was also revealed that Endeavor had placed a bid to acquire a majority stake in WWE three weeks prior, in mid-March.

On the topic of the two main pitches that led to the acquisition, Puck shared the following:

The pair outlined their proposal during a meeting with WWE chairman Vince McMahon and C.E.O. Nick Khan at Raine Group offices, in New York, in mid-March, sources involved with the deal told me, and made a more emotional pitch one week later at WWE headquarters in Stamford.

The report also revealed that ‘until the very end’ Liberty Media, who own Formula One, were a rival bidder:

Still, they faced stiff competition from at least one rival bidder—John Malone’s Liberty Media, the owner of Formula One—until the very end

AEW World Champion MJF recently reacted to the WWE/UFC merger, which you can read more about right here.

Via F4WOnline. 

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• Sale
• endeavor
• acquisition
• wwe

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