Real Reason WWE Turned Braun Strowman Heel

Real Reason WWE Turned Braun Strowman Heel

Monday night’s episode of Raw ended with Braun Strowman joining forces with Dolph Ziggler and Drew McIntyre, viciously beating down Roman Reigns and his Shield brothers, Seth Rollins and Dean Ambrose.

Ever since that apparent turn to the dark side, fans have been left wondering why WWE would pull the trigger on the heel turn. The ‘Monster Among Men’ has not only been one of the company’s most popular performers for some time, but is also responsible for shifting mountains of merchandise.

So why then would WWE so suddenly turn one of their top babyfaces heel?

The answer may be more cynical than you expected. Wrestling Observer Live is reporting that with the reformation of the Shield, WWE found itself in desperate need of a top heel to oppose the group. Without any strong candidates available, the company made the call to go with Strowman.

I’m sure fans will completely understand the bind that WWE found itself in. The truth is that the promotion simply doesn’t have anyone on the roster so generally reviled that people would organically turn against him. A man who’s natural tone is so whiny and disingen-

– oh hi, Roman! I didn’t see you there.

It remains to be seen whether this new dynamic will assist Braun topple Reigns at Hell in a Cell next month. With recent reports however indicating that WWE is planning an extended title reign for the ‘Big Dog’, it seems unlikely.

But at least it will get Roman cheered for a bit. Maybe.


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Are you buying into Braun’s heel turn? Does it make his feud with Roman any more intriguing? Share your thoughts with us in the comments below or on Twitter here. Then come join us on Discord, where you can chat with the Swaft Nation and the entire WrestleTalk team about all things wrestling.

6 years ago by Nicholas Holicki


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