On the whole, AEW Dynamite almost always consistently beats WWE NXT in the overall viewership on Wednesday nights, as well as the all-important 18-49 demographic that advertisers care so much about.
However, Tony Khan has opened up about how he changed his booking style and his view of booking shows after AEW Dynamite was defeated by WWE NXT on a Wednesday night in December 2019.
Tony Khan sat down for an interview with POST Wrestling, where he spoke about the impacts of AEW beating defeated by NXT in the ratings towards the end of last year:
“The process kind of changed for me after December….we’ve only had one show where we didn’t win the demo head-to-head for the night. I really had to do a lot of reflection on what had put us in that position and what I could do to change things and what we could do to change the process. And I became more motivated, that’s the wrong word. I shouldn’t say motivated. I became more productive in terms of trying to come up with my own ideas and then also in terms of managing other people’s ideas or just organizing the show or you know, taking outside ideas and trying to package them together.
“I just tried to become more proactive and also say no to more stuff. That was a big thing, just not rolling over on stuff I don’t believe in, and I’ve tried not to do it as much this year, and I think the show is better for it. And that’s probably been the biggest change in 2020.”
One of the acts that Tony Khan is said to have become more hands-on with since December 2019 is The Dark Order. Since then, the group has gone from strength to strength and many have credited Tony for the change.