WWE Joins Comcast NBCU SportsTech Accelerator Program As Advisor

It has been officially announced that WWE has joined the Comcast NBCUniversal’s SportsTech Accelerator program as an advisor, for when it begins with the second group of start-ups in February 2022.

With the program, sports technology start-up businesses gain access to big companies such as WWE. PGA Tour will also be joining the program as an advisor.

In a press release, Comcast announced:

PHILADELPHIA–(BUSINESS WIRE)–Comcast NBCUniversal announced today that PGA TOUR and WWE have joined the Comcast NBCUniversal SportsTech Accelerator, powered by Boomtown, as advisors when it commences its second cohort of startups in February 2022.

“This shared commitment to developing the next generation of sports technology builds upon NBC Sports’ longstanding and trusted partnerships with both organizations, from partnering with the PGA TOUR to deliver unparalleled live tournament coverage, to Peacock being the exclusive home of the WWE Network for fans across the country.”

In just its second year, Comcast NBCUniversal SportsTech has built a distinct group of experts who advise the accelerator’s participants, including business leaders from NBC Sports, Sky Sports, GOLF, NBC Sports Next, and Comcast Spectacor, alongside NASCAR, and three U.S. Olympic sports organizations: U.S. Ski & Snowboard, USA Swimming, and USA Cycling. With the addition of PGA TOUR and WWE, Comcast NBCUniversal SportsTech has emerged as a top accelerator for rising sports technology startups in the fields of media & entertainment; fan/player engagement; athlete/player performance; team & coach success; venue & event innovation; fantasy sports & betting; esports; and the business of sports.

“We’re thrilled to welcome PGA TOUR and WWE, two iconic global sports and entertainment brands, into our Comcast NBCUniversal SportsTech partner consortium to engage with these entrepreneurs as they seek to change the way consumers experience sports,” said Jenna Kurath, Vice President, Startup Partnerships at Comcast and Head of Comcast NBCUniversal SportsTech. “This shared commitment to developing the next generation of sports technology builds upon NBC Sports’ longstanding and trusted partnerships with both organizations, from partnering with the PGA TOUR to deliver unparalleled live tournament coverage, to Peacock being the exclusive home of the WWE Network for fans across the country.”

“WWE has always adopted new technologies to allow us to provide our fans with the most compelling content across platforms,” said Rajan Mehta, Executive Vice President, Chief Product & Technology Officer at WWE. “Disruption is in our company’s DNA and considering SportsTech’s innovation categories from fan engagement to venue and event innovation, we’re extremely excited to invite these disruptive entrepreneurs into WWE and identify ways to enhance our fan experience and reach a new generation of consumers.”

Via Fightful.

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