Harvard University Business School Now Offering Special ‘WWE Course’

WWE and arguably the most recognisable university in the world, Harvard, have teamed up to offer a special course to students later this year.

180 MBA second-year students from the Business School will be able to take the new WWE case study as part of Anita Elberse’s “Business of Entertainment, Media and Sports” course.

When you go to @HarvardHBS, you learn about WWE. Everyone knows that! https://t.co/h17NQqVRqA

— WWE (@WWE) June 18, 2019

The company released the following statement on WWE.com confirming the news.

The prestigious Harvard Business School is offering a case study on WWE as part Anita Elberse’s course “The Business of Entertainment, Media and Sports,” beginning this fall. The course will enroll 180 MBA students in their second year and will also examine other major sports and entertainment brands like The Walt Disney Studios, NBCUniversal, Nike and personalities such as former WWE Champion Dwayne “The Rock” Johnson, LeBron James and more.

The course will explore factors that drive sustained success for organizations and individuals in sports and entertainment; understand how companies can diversify beyond their core business to create engagement and value for fans and other stakeholders; and how business can best pursue contracts with star talent.

The course begins in time for the fall semester.

WWE COO and former World Champion Triple H took to social media to say he was “thrilled” that Anita Elberse’s course will now “highlight [WWE’s] innovations and challenges” as a case study.

.@WWE has been a force in live entertainment, television production, and digital content in its 40+ year history. Thrilled that Professor @anitaelberse will highlight our innovations and challenges as a case study for her @HarvardHBS class this fall. pic.twitter.com/ICaNmp6Qze

— Triple H (@TripleH) June 18, 2019

This is good news for WWE, I guess.

 

• Harvard University
• Business School
• Anita Elberse
• wwe

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