Nick Khan Explains Why WWE’s Deal With Twitch Is Better For Talent

WWE

Nick Khan has explained why WWE’s deal with Twitch is better for talent.

2023 has been a landscape shifting year for WWE with record business, TV ratings and major changes to the company, such as Endeavor merging the promotion with the UFC following WrestleMania 39.

As another quarter is in the books for the company, WWE had yet another big quarter with record numbers across the board, including a quarterly record of $410.3 million.

Besides the Endeavor merger, WWE also made a major ad share deal with Twitch for the company’s talent to receive additional profit due to the partnership.

During the Q2 financial report, Nick Khan commented on the Twitch deal. Khan said their ad share deal with Twitch pays WWE talent more than if they were on their own.

Khan expects bigger things out of that partnership as time goes on and after the Endeavor deal closes.

The WWE CEO also mentioned they have already set a record in booked sponsorship dollars for the year.

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• quarter report
• wwe
• Twitch
• Nick Khan

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