Real Reason AEW All In & All Out Are Only A Week Apart

AEW

The real reason why Tony Khan chose to have All In take place just a week before its annual All Out pay-per-view has been revealed.

Every year since the company’s inception in 2019, AEW has held its All Out event on Labor Day weekend.

While All Out is usually one of of AEW’s biggest shows of the year, this year it will take place on September 3, exactly one week on from All In London at Wembley Stadium, which will be one of the biggest wrestling shows of all time.

Speaking with the Hollywood Reporter, Tony Khan explained that it was by design to have a pay-per-view on a three-day weekend in England, before having one during the three-day weekend in the US.

Khan noted:

“It’s a fascinating setup that we have coming for fans with All In and All Out. The opportunity to do AEW All In at Wembley Stadium presented itself.

“Wembley had the date available, it’s a bank holiday weekend, and it’s been the perfect storm of business success. It was the right date and the perfect location for AEW All In this Sunday at Wembley Stadium.

“That perfect date also happened to be one week before the perfect date to do a pay-per-view in Chicago. It’s a three-day weekend in England for All In, and then it’s a three-day weekend in America for All Out.

“That’s by design. That is really valuable live-event real estate in Wembley Stadium and that Labor Day weekend at United Center that we have for All Out.

“Both shows, as live events, are wildly profitable to begin with. People have asked if I’m crazy for doing pay-per-views on back-to-back weekends. But when you look at the ticket sales for the two events, we’ve already created huge profit margins for both events purely on ticket sales.

“And the pay-per-view is going to be the cherry on top of both events because we sold so many tickets to both events. So I believe the live-event real estate for those weekends is so valuable. And because those are such big live events, people are going to want to see them on TV, because those are the shows that sold a lot of tickets.

“The bank holiday weekend in England and the Labor Day weekend in Chicago, that’s really valuable pro wrestling real estate in terms of the box office that I had no intention of giving up.

“And when I booked the Wembley show, I knew that that meant I had to keep All Out in Chicago as well, because we have a great tradition there that I’m going to keep going forever.

“The business case is really based on the live events. And I believe the pay-per-view sales will also be strong. But frankly, when you’re selling millions of dollars of tickets across two shows, then you’re in a great position to cover your business base.

“The live event can help drive pay-per-view because clearly there’s a lot of interest in both shows – we have had 80,000 tickets distributed in England and over 10,000 tickets distributed in Chicago the following weekend.”

Two matches have been announced for All Out at the time of writing, with Miro set to face off against Powerhouse Hobbs, and Darby Allin to challenge for Luchasaurus’ TNT Championship.

Check out the announced card for All In London at Wembley Stadium right here.

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• All Out
• All In
• tony khan
• AEW

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