Google search interest reportedly wasn’t very high in the final month of 2021.
As per the latest edition of the Wrestling Observer Newsletter, December 2021 had the lowest number of total Google searches related to WWE since 2004, when the metric first started.
It was noted that other sports divisions, including NHL and UFC, were ahead of WWE in the US, despite previously being behind. It is worth noting that WWE still has a 78% share of worldwide pro wrestling searches. For comparison, AEW currently accounts for 11%, and NJPW has 5% of wrestling searches.
WWE notably didn’t have a pay-per-view in December, with the weekly TV shows building to WWE Day 1. On the show, Brock Lesnar won the WWE Championship, following his addition to the title match, as a result of Roman Reigns testing positive for COVID-19.
Ahead of the January 1 ‘premium live event’, there were 500,000 Google searches relating to WWE Day 1, which was way higher than for Survivor Series 2021, a major WWE event.
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