WWE
TKO COO Mark Shapiro has addressed WWE reducing the number of house shows, commenting on the future of WWE’s touring schedule.
WWE has been very open about its recent changes to its touring schedule, with the company significantly cutting back on the number of non-televised house shows in recent years.
With no house shows scheduled between now and August, TKO COO Mark Shapiro has shared an update on the situation.
Speaking during the JP Morgan Annual Global Technology, Media and Communications Conference, Shapiro noted that the company will “continue to prune” moving forward.
Also discussing ticket pricing, Shapiro noted:
“We cut those house shows down to where now we’re doing 200 events a year. We cut them 75%, the number of house shows that we do. We feel that’s a good place to be and we’ll continue to prune as we go through.
“WWE has tremendous upside on global partnerships. Tremendous upside on ticket pricing. Tremendous upside on site fees, dynamic pricing, yield management.
“All areas we’re really focusing and pushing in on as it related to live events. As you saw on our first quarter, our margins significantly expanded as it relates to WWE live events.”
With the Backlash Premium Live Event now in the books, WWE is now building towards the Saturday Night’s Main Event special on May 24, and the June 7 Money in the Bank PLE.
An update has emerged on Cody Rhodes’ WWE PLE return, which you can read more about right here.
Transcription via Fightful.
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