A top AEW star has filed to trademark a hilarious new nickname following recent criticism on social media.
Chris Jericho has filed a lot of trademarks during his time in AEW, recently trademarking terms for ‘Learning Tree’, ‘Rarified Air of Jericho’ and ‘The Educator’.
On April 12, Jericho filed his latest trademark for the ‘Jericho Vortex’, with the United States Patent & Trademark Office.
The following description accompanied the filing:
Entertainment in the nature of wrestling contests; Entertainment services, namely, wrestling exhibits and performances by a professional wrestler and entertainer; Entertainment services, namely, live appearances by a professional wrestler and sports entertainer; Entertainment services, namely, personal appearances by a professional wrestler and sports entertainer; Entertainment services, namely, televised appearances by a professional wrestler and sports entertainer; Providing wrestling news and information via a global computer network; Providing online interviews featuring a professional wrestling and sports entertainment personality in the field of professional wrestling and sports entertainment for entertainment purposes
Fans have recently been dubbing Jericho’s storylines as the ‘Jericho Vortex’, so it seems he is leaning into the fan term.
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