On Monday’s Raw show, Mick Foley announced the newest WWE title, the 24/7 Championship. Its introduction was somewhat polarising, with some saying it was goofy and meaningless, whilst others said it would be a fun way to create some unique storylines in the tiresome five hours of TV each week.
Many people who were critical of the 24/7 Championship have said it is just the latest piece of evidence to suggest that Vince McMahon’s best days in charge of WWE are behind him. However, you might be somewhat surprised to know that the idea of the 24/7 Championship didn’t come from Vince McMahon, or anyone in WWE for that matter.
Dave Meltzer of the Wrestling Observer is reporting that the USA Network actually came up with the idea. Officials at the network have been unsurprisingly unhappy with Raw’s abysmal third-hour ratings, and have been putting pressure on the company for a while now to turn things around.
Recently the ratings have gotten so bad that Vince has been forced into acting, hence the introduction of both the Wild Card Rule, and later the 24/7 Championship.
Those working at the USA Network have reportedly been sending WWE lots of ideas of how to improve viewership to not only the third hour of Raw but to the show as a whole. The ideas were mainly terrible according to one source, but the best of the ideas was the 24/7 Championship, hence why Vince chose to introduce it.