When NXT lost the ratings battle to AEW Dynamite the first week back in October of 2019, they put out a statement. In that statement, they congratulated AEW on the win and said “it’s not a spring, it’s a marathon”. While they meant it as winning the battle and winning the war, the Young Bucks took the advice another way.
During their interview with Wrestling Observer Radio, Matt and Nick Jackson talked about that advice. They said they took the advice into consideration when booking their show as weekly television requires much more long-term storytelling. Here is Matt Jackson’s quote, courtesy of Fightful:
“What was the line they put up the first week we won, ‘it’s not a sprint, it’s a marathon’? I actually took that as advice. It’s episodic weekly television, let’s pace ourselves. Maybe the Young Bucks act doesn’t have to happen every week. When you give it to them every other week, it seems more effective. In the beginning, I wanted to be on every show, every time, doing the full-blown Young Bucks act. Now, it’s like, let’s pace ourselves and have a sustainable wrestling show. We have one shot at this, let’s still give them something special every week.”
Nick Jackson also chimed in, talking about patience when it comes to booking.
“You have to have patience, but at the same time go balls to the wall. It’s finding a mixture of that because you don’t want to save everything, especially in this pandemic era. We were trying to save things, for instance, the FTR match, we were trying to milk that until we got fans back in the building. We don’t know when the world is going to get back together, so we couldn’t hold it anymore. Tony [Khan] actually said, ‘we have to do it,’ so we booked it for Full Gear. Sometimes you have to go balls out but also have patience.”
The Young Bucks vs. FTR match ended up taking place at Full Gear. Unsurprisingly, the match received near-universal acclaim.