The Rock’s New WWE Powers Revealed

Ballers Season 3/HBO (via 'A Hand Tailored Suit')

Dwayne ‘The Rock’ Johnson joined the TKO Board of Directors on January 23, 2024, and we’ve now got an insight into how that will affect WWE.

As previously reported, not only will Johnson take up an executive role, but he also now has full ownership of the trademark for “The Rock”.

Dave Meltzer has given insight into the authority that Johnson will have in his new role while speaking on Wrestling Observer Radio, saying:

“The WWE hiring and firing would be Nick Khan and the talent would be Paul Levesque. Dwayne would be part of the crew that oversees them.

“As far as other types of directions and stuff he would have input but he would not be directly on the firing and hiring.

“Would he have influence? Hell yeah. Anything he wants to have influence on he will have influence on.

“He’ll have a seat at the table and they’ll listen but it will not be his purview.”

Johnson’s profile has been added to the TKO Group Holdings Board of Directors page and reads:

Dwayne Johnson (also known by his stage name “The Rock”) became a Director of TKO Group Holdings on January 23, 2024. Mr. Johnson is an actor, film producer, entrepreneur and retired professional wrestler.

Mr. Johnson started his career as a third-generation professional wrestler for World Wrestling Entertainment (f/k/a World Wrestling Federation) from 1996 until 2004. During that period, Mr. Johnson won multiple WWE titles and was instrumental to the success of the sport.

Mr. Johnson’s success as a professional wrestler led to a career as an actor, producer and entrepreneur. Mr. Johnson develops, produces and stars in all forms of entertainment content via his production company, Seven Bucks Productions, LLC, which he co-founded in 2012. In addition to Seven Bucks Productions, LLC, Mr. Johnson has co-founded multiple business ventures, including ZOA Energy, LLC, an energy drink company, in partnership with Molson Coors, and Siete Bucks Spirits LLC, the liquor company that produces the premium tequila brand Teremana, in partnership with Mast-Jägermeister. In 2020, Mr. Johnson co-led a consortium to acquire the XFL, a professional American football league, which re-launched in 2023 and recently combined with the USFL to become the United Football League.

Mr. Johnson also maintains several brand partnerships, including a partnership with Under Armour, Inc. pursuant to which Mr. Johnson has developed a line of fitness apparel under the “Project Rock” brand. In 2016 and 2019, Mr. Johnson was named by Time Magazine as one of the world’s most influential people. Mr. Johnson graduated from the University of Miami with a Bachelor of General Studies. Mr. Johnson is represented by talent agency William Morris Endeavor, an affiliate of TKO.

The Rock made his WWE return on January 1, 2024, at Raw Day One, hinting that he wants to face Roman Reigns. The full segment can be seen in below this news story.

It has recently been reported that The Rock “wants to do WrestleMania this year” but there are discussions about Rock vs Roman Reigns in Saudi Arabia.

On January 23, it was reported that Johnson had made a “surprise appearance” at the WWE all-staff meeting in Stamford, Connecticut following his appointment as a board member.

Transcript from Cultaholic.

Want to stay up to date with all the most important Wrestling and WrestleTalk News? Join our newsletter mailing list by clicking here, and selecting your preferences!

• TKO
• dwayne johnson
• The Rock
• wwe

Share this article with friends