WWE Files For John Cena Related Trademark

According to the United States Patent & Trademark Office (USPTO), WWE has filed to trademark a new phrase following John Cena’s return.

On July 19, WWE filed to trademark the phrase “EARN THE DAY”. According to the USPTO, the trademark would allow WWE to use the phrase for select items of merchandise.

The following description accompanied the filing:

Mark For: EARN THE DAY™ trademark registration is intended to cover the categories of clothing, namely, tops, shirts, jackets, sweatshirts, hoodies; outerwear, namely, coats; bottoms, pants, shorts, underwear, dresses, pajamas, lingerie, clothing ties, scarves, gloves, swimwear; Halloween and masquerade costumes; footwear, namely, shoes, sneakers, slippers, flip flops, boots; headwear, namely, hats, caps; wrist bands; bandanas; championship trophy belts.

WWE is promoting John Cena’s current merchandise range as the “Earn The Day” authentic collection. Cena first sported items from this collection during his surprise return at Money in the Bank.

On this week’s (July 19) episode of Raw, Cena revealed that he plans to face Roman Reigns at SummerSlam. A full “Summer of Cena” appearance schedule has been released, revealing all of Cena’s WWE obligations prior to The Biggest Party of the Summer.

Also on Raw, Goldberg returned to confront WWE Champion Bobby Lashley. According to Bully Ray, Vince McMahon is “a mark” for the former Universal Champion’s look.

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• trademark
• John Cena
• SummerSlam
• wwe

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