WWE Files To Trademark ‘Skull King’ & ‘Next In Line’

On December 1, WWE filed applications to trademark ‘SKULL KING’ and ‘NEXT IN LINE’

Skull King was a nickname used by Triple H, who is currently recovering from a reportedly serious cardiac event he suffered in September. The USPTO filing indicates that WWE intends to use the phrase for ‘entertainment services’ namely wrestling exhibitions.

The following description accompanied this filing:

Entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment

‘Next In Line’ is a term WWE has been using in reference to the new NIL (name, image and likeness) program for collegiate athletes. The newly announced program  will allow WWE to recruit and develop future performers through collaborative partnerships with college athletes.

The following description accompanied this filing:

Organizing and conducting a program to enhance the use of student athletes’ names, images, and likenesses (NILs); Organizing and conducting collaborative partnerships with student athletes for brand building, training, development, education, communications, promotion, and community relations services; Entertainment services, namely, organizing and conducting an array of sports entertainment events rendered live and recorded for the purpose of distribution; Organizing and arranging of exhibitions and events for sports and entertainment purposes; Entertainment services, namely, provision of information and news about sports, entertainment and general interest rendered live and through broadcast media including television and radio, and via the internet or commercial online service; Providing information in the fields of sports, entertainment and general interest via an online community portal; Providing a website in the field of sports, entertainment and general interest

WWE has also filed for new trademarks for two NXT names.

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• Next In Line
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