Cyber Sunday
One of the biggest feathers in WWE’s proverbial cap is it online presence.
The company has millions of followers on all forms of social media, and is one of the top ten most-watched channels on YouTube (coming in right behind a bunch of 28-year-old men screaming into a microphone while they play Fortnight).
It’s pretty crazy that the company had a pay-per-view centered entirely on the concept of the internet well before it had managed to establish itself as the formidable online presence it is today.
The concept behind Cyber Sunday was pretty basic: viewers were able to determine how certain matches would go down by voting on polls hosted by WWE.com.
Results were pretty mixed, but you can’t deny the appeal of letting wrestling fans – the fandom with the biggest desire to interfere in the product they claim to enjoy – have a hand in booking the product.
The great thing about bringing this event back is that you don’t need to do much to modernize it, since it was already well ahead of its time.
Instead of directing people to the company’s website, you can now hold votes about match types, potential opponents and a whole host of other things across Instagram and Twitter polls.
Will those polls be brigaded to hell? Sure, but who cares? It still boosts engagement, which is the primary purpose of holding a pay-per-view like this in the first place.
Not to mention the fact that it’s tailor made to appeal to younger fans, who WWE tends to overlook sometimes in favor of popping the section of the crowd that knows who Bob Backlund is.
Hell, put Logan Paul in your main event and you can basically just call this show “Hello fellow kids – the premium live event”.
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