UPDATE: We’ve received the following statement from a PRIME representative:
PRIME has two drinks on the market, PRIME Hydration and PRIME Energy. It is very important to make the distinction between the two products because they are vastly different. We started PRIME last year with the launch of Hydration, a healthier sports drink alternative that comes in a bottle. PRIME Energy, sold in a can, dropped in 2023 and contains a comparable amount of caffeine to other top selling energy drinks, all falling within the legal limit of the countries it’s sold in. It complied with all FDA guidelines before hitting the market and states clearly on packaging, as well as in marketing materials, that it is an energy drink and is not made for anyone under the age of 18.
As a brand, our top priority is consumer safety, so we welcome discussions with the FDA or any other organization regarding suggested industry changes they feel are necessary in order to protect consumers.
Calls for FDA to investigate a top WWE star’s outside venture have been revealed.
On July 9, The Associated Press reported that The FDA (U.S. Food and Drug Administration), has been called upon to investigate PRIME, which is the energy drink backed by top WWE star Logan Paul.
Senator Charles Schumer called upon the FDA to investigate the company in how the drink is marketed due to it containing as much caffeine as six cans of Coca-Cola.
While the brand is marketed for 18 and above, Schumer mentions that a separate drink, the caffeine-free PRIME Hydration from the same company, is not marketed differently enough from the energy drink.
This has created confusion among parents who might believe PRIME is appropriate for their children. Schumer also argues the marketing is intentionally tempting to children.
The PRIME brand was prominently featured at WrestleMania 39 during Paul’s match against Seth Rollins. This included KSI dressed as a PRIME bottle mascot getting involved in the bout.
Logan Paul recently competed in the Men’s Money In The Bank Ladder Match where he came up short to Damian Priest following a death defying Spanish Fly botch through two tables. Paul will appear on the July 10 edition of WWE Raw to confront Ricochet.
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