Nick Khan Provides Insight On How WWE Builds Stars

WWE

WWE President Nick Khan has provided some insight on how WWE builds stars, revealing the company’s approach to letting talent grow.

While WWE has one of the most talented wrestling rosters ever, only a few names in the company can be considered true stars.

The likes of Roman Reigns, Seth Rollins, Rhea Ripley and Dominik Mysterio all receive huge reactions whenever they step into an arena.

Speaking with Bill Simmons, Khan recalled watching Vince McMahon and Triple H remain patient when trying to build Roman Reigns into ‘the guy’.

Discussing Dominik Mysterio’s growth as a performer, he said:

“When I started with WWE … height of COVID, Dominik — young wrestler, Rey’s son, seen as Rey’s son, nice young man — but it wasn’t really working.

“I think the patience that Vince and Paul Levesque (Triple H), show with the talent, you saw it with Roman, where people were not buying him as the monster face, if you will. And then, all the sudden during COVID, he came back to the Florida facility when we were taping down there, came back as a heel and boom! Roman Reigns takes off.

“Dominik Mysterio — ‘Hey, I’m the good son of Rey Mysterio.’ It was great, they stuck with it … turned him into a heel, amazing!

“I think sticking with it and really giving people a shot to be the best versions of themselves on the micI think sticking with what you think can work is probably a good plan.”

Khan named Dominik Mysterio, Jey Uso, Jimmy Uso and interestingly LA Knight as stars who have benefited by WWE not giving up on them.

An update has emerged on plans for a potential LA Knight WWE push, which you can read more about right here.

Transcription via Wrestling Inc. 

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• Nick Khan
• Dominik Mysterio
• Roman Reigns
• wwe

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