WWE
When WWE officially became a PG product back in 2008, a lot of changes had to be made to the on-screen product, which included numerous changes to vocabulary.
Former WWE writer Brian Gewirtz worked with WWE at the time, and he has recalled a argument he had with Vince McMahon shortly after the change to PG.
Speaking to the Masked Man Show, Gewirtz recalled writing the word ‘damn’ into a promo, before Vince told him that they weren’t allowed to say that now they were PG.
He said:
“It said PG era, but really it was the G era. I remember getting into an argument with him [Vince McMahon] … I had someone write, ‘I don’t even give a damn,’ and he says, ‘God, you can’t say damn, we’re PG,’ and I’m like, ‘Yes, that’s my argument, too. We are PG, that’s why it’s not something else.'”
Gewirtz then noted that Ron Simmons, who was on WWE television at the time, literally wore a shirt and only said the word ‘Damn’, but Vince believed that to be an exception.
He said:
“But we literally have a character who only says ‘Damn!’ and his t-shirt that says ‘Damn!’ on the exact same show. He’s [McMahon] like, ‘Oh that’s different, that’s his thing.'”
transcription via Wrestling Inc.
Think you know the most about wrestling? Join our Wrestle League predictions competition for free, and be in with the chance of winning $250 of Amazon vouchers. Make sure you subscribe to email notifications to make sure you never miss a show.
Trending
- Nights For Two WWE WrestleMania 42 Matches Seemingly Confirmed
- Tommaso Ciampa Recreates WWE DIY Betrayal Angle On AEW Collision
- New AEW Signing Confirmed
- Former WWE Star Set For AEW Revolution 2026 Championship Match?
- Title Change At WWE NXT Vengeance Day 2026
- Logan Paul Contacted By WWE To Call Off Legitimate Fight Plans
- Former WWE Star Teases Return As General Manager
- WWE Star Comments After Knockout Loss
- MJF Reacts To AEW Star’s Heel Turn
- The Bella Twins WWE WrestleMania 42 Status Update
