WWE Launches New Campaign In India

WWE

WWE has launched a brand new campaign in partnership with Sony Sports Network in the Indian market.

Sony Sports Network, which broadcasts WWE in India, launched the new campaign titled ‘WWE, 100% Shudh Sports Entertainment’.

The company has released a short film starring Drew McIntyre, along with actors Karthi and John Abraham, to help promote the campaign.

In the film, McIntyre helps to stop a bank robbery.

Rajesh Kaul, chief revenue officer – distribution and international business and head – sports cluster, Sony Pictures Networks India, noted the following about the campaign:

“We at Sony Sports Network, aim to continue strengthening our fanbase in India by creating a deeper engagement with the youth.

“Our campaign sets out to build relevance with our target demographics and provide them with a holistic WWE experience.”

Recent reports have indicated that WWE is planning to hold and event in India on January 18. WWE has yet to officially announce the show.

Drew McIntyre is currently out of action due to an injury, but recently stated that he plans to return ‘very very soon‘.

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• Sony
• India
• Drew McIntyre
• wwe

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