WWE SummerSlam Breaks Another Company Record

WWE

WWE SummerSlam took place on August 5 in Detroit, Michigan and has smashed a number of Premium Live Event records.

The news was revealed in an official press release from the company, confirming that SummerSlam 2023 had “the largest gate for any non-WrestleMania event ever.”

This wasn’t the end of the record-breaking, as can be read in the press release below:

“STAMFORD, Conn., August 7, 2023 – WWE® (NYSE: WWE) today announced that SummerSlam which emanated from Ford Field in Detroit became the most-watched and highest-grossing SummerSlam in company history. The premium live event set new records for viewership, gate, sponsorship and merchandise.

“With 59,194 in attendance in the Motor City, SummerSlam generated a record gate of $8.5 million, the largest gate for any non-WrestleMania event ever. It was the most-watched SummerSlam in company history and among the top three audiences in the history of WWE on Peacock.

“SummerSlam generated the most sponsorship revenue for any non-WrestleMania event ever with $7 million, up 23 percent versus 2022. Slim Jim®, C4 and Rocket Mortgage were among WWE’s sponsors for the premium live event.

“In partnership with special event retail partner Fanatics, merchandise sales were up 60 percent versus the record set in 2021, marking the best performance in company history for any premium live event outside of WrestleMania. On Location packages set a new SummerSlam record, up 47 percent versus 2022.

“In addition, SummerSlam became the most-viewed social SummerSlam of all time with over 230 million views and four million hours of video consumed, a 26 percent increase over last year.”

SummerSlam featured the start of the “multi-layered” partnership with Slim Jim, resulting in a tie-in battle royal that was won by LA Knight.

The recent PLE continues a run of record-breaking numbers for WWE, with it previously being reported that the company “set all-time highs for gate and/or attendance in 57 cities around the world and (broke) the gate record for each of its premium live events.”

Highlights from SummerSlam can be seen below this news story with results found here.

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• record breaking
• Ticket Sales
• viewership
• SummerSlam
• wwe

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