WWE Files Trademarks For Bryan Danielson/Daniel Bryan Catchphrase, Danielson’s Own Filing Abandoned

AEW

WWE has filed to trademark a catchphrase very much associated with current AEW World Champion Bryan Danielson.

Danielson’s rise to stardom in WWE as Daniel Bryan came coupled with the growth of his “Yes! Yes! Yes!” catchphrase which became a go-to chant amongst fans.

It’s a phrase that’s still associated with Danielson to this day, and is still chanted by fans at AEW shows during his matches.

On September 30, 2024, WWE made two separate trademark filings for “YES YES YES”, with the following descriptions:

Entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment

Clothing, namely, tops, shirts, jackets, sweatshirts, hoodies; outerwear, namely, coats; bottoms, pants, shorts, underwear, dresses, pajamas, lingerie, clothing ties, scarves, gloves, swimwear; Halloween and masquerade costumes; footwear, namely, shoes, sneakers, slippers, flip flops, boots; headwear, namely, hats, caps; wrist bands; bandanas; championship trophy belts

On July 29, 2024, Danielson himself had filed to trademark “Yes! Yes! Yes!” with the following description:

Entertainment in the nature of wrestling contests; Production of podcasts; Entertainment services, namely, wrestling exhibits and performances by a professional wrestler and entertainer; Television show production; Media production services, namely, video and film production; Entertainment services in the nature of a wrestling club; Production of music; Provision of information relating to television, motion picture film, audio and radio production; Television, video and movie filming services

Danielson’s filing was actually labeled as abandoned as of September 20. Therefore, that application is now dead and no longer active. He recently said he received “some sort of legal letter” from WWE after he made the filing.

WWE’s filings are active and awaiting examination.

We’ll keep you posted with any further updates.

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• trademark
• Bryan Danielson
• Daniel Bryan
• AEW
• wwe

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