A new report has revealed how much WWE received to host Royal Rumble 2024.
WWE announced that the Royal Rumble 2024 event will take place from Tampa’s Tropicana Field on Saturday, January 27.
Speaking to The Catalyst, board PR director Jason Latimer revealed that WWE received $500,000 by the St. Petersburg/Clearwater, Florida tourism board to bring next year’s Royal Rumble to the city. This offer beat out Orlando’s considerably higher bid of $850,000 bid.
The money from the tourism board development tax funding which was accrued from hotel stays throughout Pinellas County.
The report notes that the board is expecting over 40,000 fans for the event. County Commissioner Chris Latvala said:
“This is history-making. Not just for Pinellas County, but for the Tampa Bay area.”
On the board not releasing any economic projections, but having lofty expectations for the short and long-term impact, CEO Brian Lowack said:
“The exposure and marketing benefits, and the visitation we’re going to get from this, are astronomical,”
“We can take those monies that we collect from those visitors in their overnight stays and reinvest them in capital projects here, which will increase visitation.”
The report also notes that the city is expecting a projected $28 million economic impact on the city.
The revealed number is the latest in what WWE CEO Nick Khan has promised on previous quarterly shareholder calls: site fees from cities to host WWE pay-per-views/premium live events.
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