NJPW President Addresses Future Of STRONG US Brand

NJPW

NJPW President Takami Ohbari has commented on the future of the STRONG brand following Hiroshi Tanahashi’s recent comments.

In late-December 2022, Ohbari teased that the Japanese promotion’s US based brand will be rebuilt.

Hiroshi Tanahashi caused a stir recently, stating in a blog post that the NJPW STRONG is coming to an end.

Ohbari has now taken to Twitter to stare that the brand will be be rebooted to adapt to the current US wrestling environment.

Explaining that he wants to focus on ‘quality’, Ohbari wrote:

#njpwSTRONG will be rebuilt to adapt external and internal environment. We started it when the strict lockdown was forced, so we focused obviously on “continuity”.

Fortunately, fan and we are about to overcome the pandemic. We should now focus on “quality” rather than quantity.

As referenced by Ohbari, NJPW STRONG was launched in August 2020, at the height of the pandemic.

NJPW is currently preparing for a major US show, with Battle In The Valley to emanate from the San Jose Civic in California on February 18.

A huge IWGP Women’s Title bout has been announced for the show, with Mercedes Mone (fka Sasha Banks) set to challenge for KAIRI’s gold.

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• Takami Ohbari
• Strong
• usa
• NJPW

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