
With WWE NXT being seen as a “sustainable third brand”, Eric Bischoff has revisited his belief it could surpass AEW Dynamite.
It was recently reported that there is “a renewed focus from Endeavor as well as Nick Khan on making NXT what was termed a sustainable third brand.”
With main roster stars heading toward the “developmental brand”, including Dominik Mysterio being the current NXT North American Champion, the brand has seen impressive viewing figures.
Eric Bischoff has discussed the performance of the show thanks to the likes of Mysterio appearing on Strictly Business, saying:
“Right now, arguably, Dominik Mysterio is probably not the hottest talent in WWE
“But he’s pretty hot and now you bring Rey in as part of the storyline that’s going on — brilliant idea.”
Bringing in the Mysterios, Judgment Day and other main roster stars like Baron Corbin and Mustafa Ali has benefitted NXT when it comes to ratings.
Bischoff would look at NXT and compare it to the positioning of AEW Dynamite, going on to say:
“People have to remember NXT is a developmental organization. It isn’t [WWE’s] biggest, brightest stars as it is with AEW — you see their top talent on that show regularly.
“NXT is a developmental company and I wouldn’t expect it to get [these] kind of ratings with people who are trying to become stars as it will get when it has people who are established stars on the show.”
Even with the focus of NXT being developing the main roster of the future and AEW Dynamite’s focus being the current main stars of the company, Bischoff revisited a past prediction, concluding:
“I predicted it last year or early this year, at some point in time, NXT is going to outperform Dynamite and they’re within about 100,000 viewers or less of doing that.
“I predicted it would happen this summer [and] I’m gonna stick with that.”
TV ratings for both AEW and WWE can be found at this link.
Transcript from Wrestling Inc.
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